A website is often treated like a finished project: designed, built, launched—and then left alone until something breaks. A live site is not a printed brochure. It runs on software that needs updating, servers that can fail, and a moving environment of browsers, devices, and security threats. Launching a good site and then ignoring it does not save money so much as defer costs, which often arrive later as emergency repairs. A maintenance plan turns that unpredictable risk int
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